With the underwear market brimming with a large range of knicker and bra brands ranging from low cost and inexpensive to designer and couture designer, the battle for market share is growing tougher and tougher.
The underwear market including bras and stockings is worth over two billion pounds within Britain. With such a big market the number of bra brands who are using well known celebrity endorsements have seen an increase. The most recent female celebrities to put their face and bodies to womens lingerie brands include Mel B from singing group the Spice Girls, Jordan and former girl band Louise Redknapp. DOnt forgot the boys, check out mens underwear online too.
Mel B signed a contract with the well known brand Ultimo for a substantial half a million pounds. The pop singer Mel B has been in the gym to show off her 6 pack in the press photos for the new range of ultimo swimsuits. Melanie B follows in other celeb footsteps. Another famous singer that modeled for an underwear firm is the striking Louise RedKnapp, she modeled for Triumph. The drive in lingerie sales for the bra brands using female celebs to endorse their knickers have worked.
An endorsement will work well when the lingerie business matches itself up with a celebrity who has the same values and is a compatible match to the product and the underwear brands target customers.
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